Alexx Henry

VIV Mag’s iPad Interactive Motion Spread

The studio concepted and produced a successful motion feature spread for the March/April 2010 edition of VIV Magazine. VIV Mag is an entirely digital publication geared towards women. The feature is presented through a series of scenes in a noir-style apartment building for an article on women’s common sex fears. We move from one apartment scene to the next, each one representing a different fear while the viewer is presented with the article to read within the scene.

With the introduction of the iPad weeks away from the release of the issue, the project took advantage of the new technology to incorporate motion in a digital magazine and explore how that motion content would enhance a reader’s experience. This presented a new and engaging way to view content previously only reserved for print. 

Also, check out the behind the scenes featurette and press below.