Case Study: iPad’s First Motion Cover and Interactive Feature

With the introduction of the iPad weeks away, Alexx Henry Studios concepted and produced the iPad's first motion magazine cover & feature spread for the March/April 2010 edition of VIV Magazine, a digital publication for women.

The feature is presented through several scenes in a noir-style apartment-building for an article on women's common sex fears. Moving from one apartment to the next, each scene representing a different fear, viewers are presented with an article incorporated into the scene.
The project presented a new and engaging way to view content in a context that was once previously only reserved for print.

The cover and feature are available in the March/April 2010 issue of Viv Mag, available through the itunes store for free, here: http://itunes.apple.com/us/app/vivmag-magazine/id396041779?mt=8

This feature not only brought significant attention to VIV Mag, which had been otherwise unknown but it garnered over a quarter million plays in the first few days of its release- a sizable amount for a magazine with a circulation in the tens of thousands. It was also picked up on numerous sites such as Gizmodo, Engadget, AppleInsider, and Motionographer. The New York Times and Huffington Post wrote 3 articles, one of which states "Wired and Alexx Henry Photography are fearless in their vision. They fully comprehend what a magazine or an advertisement will look like on the iPad platform." The icing on the cake was a call from executives at Apple, to say congratulations on the beautiful work and that the entire Apple campus was enthralled.

Here is is a demo video of the finished interactive feature:

Huffington Post (1) WHY CHANGE, NOT THE IPAD, WILL SAVE THE MAGAZINE
Alexx Henry Photography are fearless in their vision. They fully comprehend what a magazine or an advertisement will look like on the iPad platform. Both companies are presenting an interactive - multimedia rich experience that is part magazine, part movie and completely engaging."

Huffington Post (2) MAGAZINES ON THE IPAD COULD BE STUNNING VISUAL TREATS (VIDEO)"Wired released a demo of its iPad edition and although the graphics impress, a video from Alexx Henry Photography pushes the boundaries even further. Alexx Henry's concept for an iPad edition of Viv Mag presents an interactive, multimedia feast that seems part magazine, part movie."

The Hollywood Reporter WHY HOLLYWOOD SHOULD BE AFRAID OF THE IPAD"Here... is a "digital magazine" feature spread created for an iPad by Alexx Henry Photography. Looks close enough to a movie to our eyes."

AppleInsider FASCINATING MOTION MAGAZINE DEMO HIGHLIGHTS IPAD'S POTENTIAL"Tablet devices, and more specifically Apple's iPad, are bound to forever alter the landscape for print and digital publishers, as evidenced by captivating concepts such as motion magazines like one being worked on by Alexx Henry Photography for Viv magazine (videos included)."

Gizmodo.com VIV'S LIVING MAGAZINE FOR THE IPAD COMBINES MAGAZINES AND MOVIES "We've seen some pretty neat concepts of how magazines will make the transition to tablets, but this new VIV magazine spread by Alexx Henry Studios is maybe the most visually arresting yet."

Engadget.com VIV MAGAZINE IPAD CONCEPT IS SIN CITY, MAN (VIDEO)"Want to get our attention in a hurry? Tip us on a digital magazine concept for the iPad that combines footage captured by a prototype RED Mysterium-X sensor from inside of a Frank Miller style, noir hellscape. Alexx Henry... redefines the art of infotainment."