Alexx Henry and Greg Williams are making names for themselves as Red magazine photographers.

Alexx has an Outside cover this month (here)

And Greg Williams has Esquire’s sexiest woman alive cover (here)

So, what did these two magazines do with all the awesome technology they employed in these forward thinking cover shoots. Nothing. That’s right as far as I can tell Outside made their normal cover (the photographer made all these cool futuristic looking living covers and inside spreads in his BTS video) and Esquire made a video to go with their normal cover. It’s sort of like buying a Ferrari and hitching a team of horses to it. Beyond idiotic.